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体验店设计
Experience design
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陈列设计
Display design
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公开课
Public class
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项目标签
设计公司
:
陈列共和
位置
:
广东深圳
类型
:
陈列设计
材料
:
综合材料
品牌分类
:
国内著名服装品牌
标签
:
现代,简约,空间
零售行业中,陈列设计是吸引顾客、提升品牌形象和促进销售的关键因素。在对这个服装店铺进行调整前,我们了解到了客户想要呈现的效果和具体的需求。 在本次服装店陈列调整里,我们通过优化空间布局,实现了更加开放和流畅的购物环境,使得沙发区与服装展示区形成自然过渡,提升了顾客体验。我们强化了视觉焦点,通过模特展示和特色衣架突出主打款式,吸引顾客目光。色彩搭配上,棕色沙发与几何图案地毯相得益彰,植物点缀为空间增添生机,营造出温馨时尚的氛围。重新设计的休息区提供了更舒适的环境,增加顾客停留时间。统一的陈列风格和装饰元素有效传达了品牌核心价值,增强了市场竞争力,为顾客提供了愉悦的购物体验。
In the retail industry, display design is a key factor in attracting customers, enhancing brand image, and promoting sales. Before making adjustments to this clothing store, we understood the desired effect and specific needs of the client. In this clothing store display adjustment, we achieved a more open and smooth shopping environment by optimizing the spatial layout, which allowed for a natural transition between the sofa area and the clothing display area, enhancing the customer experience. We intensified the visual focus by highlighting the main models through mannequin displays and unique hangers, capturing the attention of customers. In terms of color coordination, the brown sofas complemented the geometric patterned carpet, and the addition of plants brought vitality to the space, creating a warm and stylish atmosphere. The redesigned resting area provided a more comfortable environment, increasing the time customers spend in the store. The unified display style and decorative elements effectively conveyed the brand's core values, enhancing market competitiveness and providing customers with a pleasant shopping experience.
▼中岛展示区
▼墙面展示区
▼试衣间附近展示区
▼ 橱窗展示区
▼陈列前后对比展示
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